Kevin Durant’s Business Partner Rich Kleiman On How Star Athletes Are Handling The Coronavirus Crisis.

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Kevin Durant’s Business Partner Rich Kleiman On How Star Athletes Are Handling The Coronavirus Crisis.
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This is a time of year where many sports are in full swing. How are professional athletes handling the stoppage? Many athletes are constantly on the road during this time. Now they’re fully at home with their families. These days you need small blessings and I think everybody appreciates the closeness.

At the same time they are using social media to try to lift everyone’s spirits. A large number of athletes are going on their Instagram Live, Twitter, and other social platforms to communicate with fans and bring a sense of normalcy. Athletes like Kevin and LeBron are going about their day, engaging on social media, posting old highlights, and creating content for their fans.

Sadie Kurzban, the CEO of 305 Fitness, is putting their classes online and we’re helping with that. Some of our FinTech companies are getting into philanthropic projects and we are supporting them too.It’s far too early to tell, but what, if any, lasting impact will the Covid-19 pandemic have on sports?We're living in history right now.

Sports will go back to the way they were. There will be societal change in general—people will be more cognizant of how they spread germs—maybe instead of high-fives there’ll be foot taps. But people will build immunity, better understand the risks, and things will go back to normal. It will become part of our lives. There may be something like Tylenol Cold and Corona—but joking aside, hopefully it will a situation that we can take medicine to treat the symptoms.

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