The mysterious and intriguing LVMH nominee discusses the inspirations behind his eponymous label.
The 29-year-old moved back to his parents’ home state, Lagos, Nigeria from Vienna in 2016 to launch his namesake label. With two fashion degrees under his belt, he was confident that he could take all of the skills he obtained growing up in Austria and travelling around North America and Europe, and combine them with the new artistic energy and renewed interest in traditional Nigerian fabrics and design methods.
Kenneth Ize’s time living in Nigeria has truly solidified his vision as a designer. He meet a woman he lovingly refers to as Queen B, who connected him with local artisans and he immediately began collaborating with them to design his own vibrantly coloured and thoughtfully-printed fabrics. He also committed himself to learning as much about Nigerian history as he could, feeling a European upbringing deprived him of learning about certain key elements of his culture.
The research inspired the autumn/winter 19 collection he submitted to LVMH, which is composed of menswear separates that honour month-long traditional Nigerian Christmas celebrations referred to in Yoruba as Aso Odun. His childhood anticipation of seeing what flashy Aso Odun outfits his mother had picked out for him and his siblings months ahead of the festivities informed the way the conceptualised his design clothes.
Right now, Ize is truly having a moment. In addition to being nominated for the LVMH Prize, this weekend the designer revealed his debut womenswear line, created to cater to the brand’s growing female customer base. For the women’s collection, the classic elements of the brand remain intact, however, Ize worked hard to produce designs in silhouettes that would not only best compliment the female form, but reflect the overall Nigerian female experience.
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