Kellogg's must not display sugary cereals in supermarkets' most prominent spots, court rules
Kellogg's will not be allowed to promote sugary cereals in supermarket special offers, a court has ruled.under new rules for England.
But the Royal Courts of Justice ruled in favour of the government. Kellogg's said it was "disappointed". When they do kick in, it will mean foods deemed high in fat, sugar or salt will be banned from prime spots like checkouts, store entrances, aisle ends and their online equivalents. But Kellogg's argued including added milk would change the calculation by reducing the proportion of sugar and salt content relative to the weight of the overall serving.
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