Fact: Health claims are lightly regulated.
Kellogg, one of the county’s top cereal companies, has agreed to stop using misleading terms such as “healthy,” “nutritious,” and “wholesome” to promote products like Frosted Mini-Wheats.
Kellogg isn’t the first company to suffer this fate. Health claims are lightly regulated. Almost anything, even Spam, can be “natural.” Increasingly, consumer advocates and class action suits are pushing back on these nebulous claims in court—and winning. One such example: Hadley alleged that Frosted Mini-Wheats and Smart Start cereals were promoted as “lightly sweetened,” even though the products contain as much as 19 grams of added sugar per serving. That far exceeds the daily sugar intake recommended by the American Heart Association.
Raisin Bran drew particular ire in Hadley’s complaint—he alleged that a Kellogg website claimed the cereal was healthier than a meal of salad, multi-grain toast, and blueberries because it contained more fiber. Kellogg Going forward, Kellogg can no longer market Mini Wheats as “nutritious,” as it does on its website currently
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