How Kim, Kanye, Kylie, and Kendall protect their brands: by lisettevoytko
for an upcoming shapewear line, her extended family aggressively file trademarks—716, just by our precursory count—to protect their personal brands and try to freeze out anyone who might want to capitalize on their names. to Kim Kardashian Wednesday in her lawsuit against fast-fashion retailer Missguided USA, which she claimed used her “persona and trademarks” to sell knockoffs of designer looks worn by her.
The Wests, along with Kylie Jenner, filed trademark applications in their children’s names to prevent other people from using the kids’ names in business ventures. Trademark applications need to be renewed every five years.
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