Kanye's trying to get his Yeezy brand name into the beauty business.
is putting on his Yeezys and getting to work -- it looks like he's trying to expand his brand into the world of cosmetics and fragrances ... just like the women in his family.
According to new legal docs, Kanye's company recently filed for a"Yeezy" trademark to cover a plethora of beauty and skincare products. We're talking makeup, false eyelashes, facial masks, nail polish, moisturizers, bath gels, body oils, shaving cream, hair care products and perfumes, along with some hygienic products like toothpaste and deodorant ... and even scented pine cones and aromatherapy pillows.
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