“I’d like to be the Steve Jobs of the Gap,” Kanye West said in 2015. Now, five years later, it was announced that he’s signed a ten-year deal with Gap
Photo: Mert Alas and Marcus Piggott/Courtesy of Gap Kanye West has been relatively quiet lately, but on Friday morning it was announced that he’s signed a ten-year partnership deal with Gap.
This is not your average collaboration — in fact, it’s not a collaboration, it’s explicitly a “partnership.” Still, a ten-year deal is an incredibly long commitment , and Yeezy will receive royalties and potential equity, depending on sales. West will also have a say in store concepts and the design of the company’s e-commerce site. It’s about as close to handing over the keys as you can get.
Well, here we are. West got what he wanted, and Gap hopes to receive a much-needed boost in return. “We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his Yeezy brand and together defining a next-level retail partnership,” said Mark Breitbard, Global Head of Gap Brand in a statement.
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Kanye West partners up with Gap to launch new apparel collection - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Read more »
Kanye West to Design Yeezy Clothing Line for GapGap is joining up with Kanye West’s fashion brand Yeezy for a collection of hoodies, T-shirts and jeans that will be priced in line with Gap’s other apparel
Read more »
Kanye West Just Signed a 10-Year Deal With Gap'Yeezy Gap' will be coming to stores in 2021.
Read more »
Kanye West Lands 10-Year Deal with Gap to Launch Yeezy Gap LineKanye West score a 10-year deal with Gap to launch a Yeezy Gap clothing line.
Read more »
Kanye West worked at Gap store as a teen, now launching Yeezy line - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Read more »