The industrial fishing industry generates a staggering 640,000 tons of the ocean's plastic waste each year. Kaira Active harnesses reclaimed fishnets to make a line of eco yoga and swimwear.
. It is estimated that 46% of the plastic in the Great Pacific garbage patch comes from fishing gear.Healthy Seas is a non-profit that works with volunteer divers around the world to retrieve abandoned “ghost” nets from the ocean. These plastic fishnets are then regenerated into Econyl thread and woven into fabric. Kaira Active has partnered with Healthy Seas to create an eco-conscious activewear line made from these repurposed fishnets.
Because she couldn’t support the ethical practices of the fashion industry, Tomita decided to create a brand that put the environment first. Living in Hawaii, she and her friends often found themselves going directly to the beach after yoga class, not wanting to pack two separate outfits. That’s when the idea struck Tomita to design a line of multifunctional activewear that you can use for both workouts and swimming or surfing.
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