BTS's album 'Map of the soul: persona' topped the charts all over the world in 2019 and is inspired by the theories of Carl Jung, a Swiss psychoanalyst
restaurant in a quiet backstreet in Seoul’s Gangnam district, the walls and part of the ceiling are covered in posters, postcards and key rings. On one shelf sits an enormous pyramid of coffee-cup sleeves. All the decorations show members of-pop act and the highest-grossing boy band in the world. They are gifts from fans around the world for whom the restaurant, where the band used to eat before they were famous, has become a site of pilgrimage.BTS-pop band.
Rather than put fans off, the public soul-searching and the references to Greek mythology and psychoanalysis have struck a chord in a way that no previouswere the highest-paid boy band in the world, selling out stadiums from Seoul to São Paulo. Their latest album topped the charts not just in South Korea but also in Britain and America. “The band’s story is very compelling,” says Hong Seok-kyeong of Seoul National University. “Just these seven ordinary boys who grow together.
Contrary to common narratives in the West, the South Korean government’s efforts to promote Korean culture have had little to do with this success, says Ms Hong. “Western observers still find it hard to accept that a small east Asian country could generate this amount of cultural influence without a five-year plan from the government.” But that is precisely what
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