Lee Soo-Man, one of the K-pop industry’s biggest executives and leading visionaries, is lending a hand to LOONA, one of the scene’s most promising groups.
One of the K-pop industry’s biggest executives is lending a hand to one of the scene’s most promising groups in a rare display of crossing company lines.
Lee Soo-Man, a longtime pioneer in the K-pop world with his namesake SM Entertainment since the ‘90s that has helmed generation-defining acts like H.O.T, BoA, TVXQ!, Girls’ Generation, EXO and more, has been confirmed to lending his vision and producing skills for the first artist outside of his company.
LOONA had nothing but kind words to say for Lee’s contributions. “We want to express our gratitude to producer Lee Soo-Man” member Yves told the press . “Producer Lee Soo-Man says he got to know about us while working on his global project...our ‘Cherry Bomb’ cover video [originally performed by SM Entertainment artist NCT 127] caught his eye, and he judged that we have potential, so he willingly participated in production.
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