The electronic cigarette maker has agreed to settle a two-year investigation by 33 states and Puerto Rico into the marketing of its vaping products, which have been blamed for a surge in teen vaping.
Packaging for an electronic cigarette and menthol pods from Juul Labs is displayed on Feb. 25, 2020, in Pembroke Pines, Fla. In a deal announced Tuesday, Juul will pay nearly $440 million to settle a two-year investigation by 33 states into the marketing of its high-nicotine vaping products.Packaging for an electronic cigarette and menthol pods from Juul Labs is displayed on Feb. 25, 2020, in Pembroke Pines, Fla.
The state investigation found that Juul marketed its e-cigarettes to underage teens with launch parties, product giveaways and ads and social media posts using youthful models, according to a statement. The $438.5 million will be paid out over a period of six to 10 years. Tong said Connecticut's payment of at least $16 million will go toward vaping prevention and education efforts. Juul previously settled lawsuits in Arizona, Louisiana,Most of the limits imposed by Tuesday's settlement won't affect Juul's practices, which halted use of parties, giveaways and other promotions after coming under scrutiny several several years ago.
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