While Juul's early marketing focused on young, urban professionals, the company has since shifted to pitching its product as an alternative nicotine source for older smokers.
FILE - Packaging for an electronic cigarette and menthol pods from Juul Labs is displayed on Feb. 25, 2020, in Pembroke Pines, Fla. In a deal announced Tuesday, Sept. 6, 2022, electronic cigarette maker Juul Labs will pay nearly $440 million to settle a two-year investigation by 33 states into the marketing of its high-nicotine vaping products, which have long been blamed for sparking a national surge in teen vaping.
The settlement, which includes numerous restrictions on how Juul can market its products, resolves one of the biggest legal threats facing the beleaguered company, which still faces nine separate lawsuits from other states. Additionally, Juul faces hundreds of personal lawsuits brought on behalf of teenagers and others who say they became addicted to the company's vaping products.
“I’m under no illusions and cannot claim that it will stop youth vaping,” he said. “It continues to be an epidemic. It continues to be a huge problem. But we have essentially taken a big chunk out of what was once a market leader, and by their conduct, a major offender.” Most of the limits imposed by Tuesday's settlement won't immediately affect Juul, which halted use of parties, giveaways and other promotions after coming under scrutiny several years ago. The company currently makes up about one third of the U.S. retail vaping market, down from 75% several years ago.
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Juul to pay nearly $440 million in states' teen vaping settlementJuul's product has long been blamed for sparking a national surge in teen vaping.
Read more »
Juul will pay nearly $440 million to settle states' investigation into teen vapingThe electronic cigarette maker has agreed to settle a two-year investigation by 33 states and Puerto Rico into the marketing of its vaping products, which have been blamed for a surge in teen vaping.
Read more »
Juul To Pay Nearly $440M To Settle States' Teen Vaping ProbeElectronic cigarette maker Juul Labs will pay nearly $440 million to settle a multi-state investigation into its vaping products.
Read more »
Juul to pay nearly $440M to settle states' teen vaping probeHARTFORD, Conn. (AP) — Electronic cigarette maker Juul Labs will pay nearly $440 million to settle a two-year investigation by 33 states into the marketing of its high-nicotine vaping products, which have long been blamed for sparking a national surge in teen vaping.
Read more »
Juul agrees to pay $438.5M as part of class action settlement'JUUL created a generation of nicotine addicts with its kid-friendly flavors and targeted marketing,' Connecticut Attorney General William Tong said following the company's settlement announcement.
Read more »
Juul to Pay Nearly $440M to Settle States' Teen Vaping ProbeElectronic cigarette maker Juul Labs will pay nearly $440 million to settle a multi-state investigation into its vaping products, which have long been blamed for sparking a national surge in teen vaping. Connecticut announced the deal Tuesday on behalf of the 33 states plus Puerto Rico. Attorneys general joined together in 2020 to probe Juul’s early promotions and claims about the safety and benefits of its device as a smoking alternative. The settlement resolves one of the biggest legal threats facing the company, which still faces separate lawsuits from other states and individuals. Additionally, federal health regulators are trying to ban the company’s products.
Read more »