Electronic cigarette maker Juul Labs will pay nearly $440 million to settle a multi-state investigation into its vaping products.
FILE - Juul products are displayed at a smoke shop in New York, on Dec. 20, 2018. Tobacco giant Altria said Tuesday, Feb. 15, 2022, that an administrative law judge has dismissed a federal lawsuit alleging the company's partnership with e-cigarette maker Juul Labs amounted to an anticompetitive agreement that hurt consumers.
The state investigation found that Juul marketed its e-cigarettes to underage teens with launch parties, product giveaways and ads and social media posts using youthful models, according to a statement. Teen use of e-cigarettes skyrocketed after Juul’s launch in 2015, leading the U.S. Food and Drug Administration to declare an “epidemic” of underage vaping among teenagers. Health experts said the unprecedented increase risked hooking a generation of young people on nicotine.
“We remain focused on our future as we fulfill our mission to transition adult smokers away from cigarettes - the number one cause of preventable death - while combating underage use,” the company said in a statement.
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