The FDA sent Juul a warning letter this week about its campaign urging people to 'Make the Switch' from cigarettes, but the company isn't backing down.
on Wednesday that flavored e-cigarettes should be banned, Juul was already under attack this week from federal regulators, who were concerned about an ad campaign from the vaping company that recommended consumers switch from regular cigarettes.the Food and Drug Administration sent Juul CEO Kevin Burns expressing that unease, the company doesn't seem too worried.
In its letter to Juul, the FDA asked for documents and other information regarding its marketing, advertising, promotional and education campaigns as well as product development activity. Specifically, the FDA is looking for any scientific evidence or data that shows whether its use of words like "switch" and "alternative" give people the idea that Juul's e-cigarettes are less harmful than combustible cigarettes.
According to ad measurement company iSpot, Juul has spent more than $29 million on 8,717 airings of television spots in the U.S. since Jan. 8, the day the campaign was announced. The Jidong Huang, an associate professor at Georgia State University's School of Public Health, said Juul will likely continue the campaign because the company was very careful about the language it used in its ads.
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
'JUUL has ignored the law' and the FDA wants answersThe Food and Administration (FDA) is chastising vape giant Juul for claiming that its products were safer than cigarettes as well as the company’s general marketing practices.
Read more »
Juul threw millions of dollars at Washington. It hasn’t bought much.Juul has spent millions of dollars on lobbying, hired high-profile Trump administration officials, and blanketed Washington with ads touting its efforts against underage vaping. It wasn't enough to keep Trump from moving to ban flavored e-cigarettes.
Read more »
'JUUL has ignored the law' and the FDA wants answersThe Food and Administration (FDA) is chastising vape giant Juul for claiming that its products were safer than cigarettes as well as the company’s general marketing practices.
Read more »
A day in the life of a 34-year-old early retiree who lives in NYC, grew his net worth to $1.25 million in just 5 years, and wakes up at 7:30 a.m. every morningDespite retiring years earlier than the average worker, Grant Sabatier keeps busy: He runs a blog, signs copies of his book, and walks his dog.
Read more »
A toy company will make little green Army women after hearing from vets and a 6-year-old girlA Pennsylvania toy company says it's making women toy plastic soldiers after getting requests from female veterans, toy fans, and a persuasive letter from a 6-year-old girl.
Read more »
Trump plans to ban flavored e-cigarettesHealth and Human Services Secretary Alex Azar says the FDA will develop guidelines to remove all e-cigarette flavors from the market.
Read more »