NJOY is growing its market share and increasing sales as e-cigarette giant Juul's momentum slips.
Rival NJOY is gaining market share with promotions like 99-cent e-cigarettes.E-cigarette giant Juul's momentum is slowing as rivals woo customers with less expensive vapes and fruity flavors, according to the latest Nielsen data.
The company's dollar sales fell 0.4% from the previous month and "once again has shown declines as seen in the first two periods of 2019," Azer said. To be sure, Juul still dominates the category. But the results show Juul is not immune from competition. Late last year, NJOY started selling its Ace e-cigarettes for 99 cents in stores, compared with the $7.99 it currently charges online. A Juul device runs for $34.99 online.
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