The Toronto Maple Leafs have announced the creation of a new youth ball hockey league in partnership with Canadian music superstar Justin Bieber.
The “House of Hockey” ball hockey league is teaming up with Bieber’s clothing brand drew house, and is sponsored by Tim Hortons.
“I’m so happy to continue our partnership with the Maple Leafs and my goal to help kids everywhere have access to the sport of hockey,” Bieber said in a news release by Maple Leaf Sports & Entertainment . The Maple Leafs said the free league will cater towards youth “facing barriers in their communities,” in order to make sports more accessible for youth who lack the income or resources to participate.Players will receive free gear including jerseys, sticks and merchandise as well as access to coaching and mentorship opportunities.
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