.reidout Blog: The case for deleting your Facebook account is growing stronger each day.
Increasingly, what may seem and feel like an organic social experience for users has — over several years — proven to be a carefully coordinated experiment forTuesday detailed a creepy internal Facebook initiative code-named Project Amplify, in which the company planned to pump favorable articles about itself to users through its News Feed and advertisements. Facebook CEO Mark Zuckerberg reportedly signed off on the initiative in August.
The Times reported that Facebook executives have made a concerted effort to distance Zuckerberg from scandals involving the company by having him talk almost exclusively about new products. This strategy was put to the test back in January, when Facebook Chief Operating Officer Sheryl Sandberg — not Zuckerberg —