LIV Golf's TV debut drew a smaller audience than CW staples like 'World’s Funniest Animals.' Dan Wolken asks: Can you really call it “Golf But Louder” when you'd need a stethoscope to determine if this tour even has a pulse?
Sports Seriously: Andy Nesbitt and Mackenzie Salmon discuss the impact Tiger Woods' comments on LIV Golf have on the sport going forward.If the last 12 months of professional golf were defined by the PGA Tour fending off an existential challenge from LIV Golf and its endless supply of Saudi money, the next 12 are going to be a referendum on LIV itself and the product it puts out for the world to see.
Can you really call it “Golf But Louder” when you'd need a stethoscope to determine if this tour even has a pulse? In the end, from the standpoint of the viewer, LIV is a solution in search of a problem that never really existed in the first place. Put the Saudi sportswashing connection to the side. Even with some big names in the field like Phil Mickelson, Dustin Johnson and Brooks Koepka, LIV as a golf product just doesn't really measure up. Even watching these guys play in shorts as opposed to the PGA Tour’s sartorial requirements gives off a vibe of unseriousness. The ultimate legacy of LIV, beyond the mind-blowing amounts of money the Saudis are going to light on fire, is that it absolutely pushed the PGA Tour into action.
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