Jonny Cota Is The Designer Behind Your New Favorite Chic Streetwear
The winning looks were available for purchase on Amazon immediately following the show, and the overall winner of the competition now has an entire collection for sale on the site—that's in addition to the mentorship he received from Amazon Fashion and million dollar prize to invest in his brand.
Cota says that Metamorphosis, his debut collection of"progressive streetwear," represents his transition toward becoming a more evolved designer with a sense of femininity that wasn't as present in his existing label,."I learned a lot in the competition about shedding some of the armor," he says."I love to design really architecturally. I've found a lightness—a lightness in fabric, a lightness in design, and a kind of simplicity.
This content is imported from YouTube. You may be able to find the same content in another format, or you may be able to find more information, at their web site. The pieces in his collection, including dresses, sweaters, pants, and accessories are handmade in Bali and incorporate bamboo as an eco-friendly element. On the show, the judges are super impressed with the line and Cota's emphasis on sustainable manufacturing—Klum and Campbell both purchase several items from the designer's pop-up shop during one of the final challenges. After seeing the collection, Ferragni notes,"Every piece looks effortlessly cool.
This content is imported from Instagram. You may be able to find the same content in another format, or you may be able to find more information, at their web site.
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