A viral trend encourages social media users to 'ignore' celebrities, reflecting growing frustration with digital excess and the superficiality of fame.
Professor Prior continued: “Social attitudes to celebrity have in many respects reached a point of no return because the illusion of relatability is a delicate and provisional performance.
While the internet once seemed to democratize fandom, social media now fuels an exploitative attention economy that harms well-being, as per Professor Prior.Professor Prior reflected on social capital, which refers to the importance of one’s social network and how it impacts opportunities based on factors like class and education.
Internet fame rarely replaces advantages tied to education, family background, or high cultural institutions, Professor Prior stated.
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