The film, which reportedly cost $110 million to produce, earned an estimated $20 million from 56 markets, adding up to a $55 million global debut
Cailey Fleming, left, and John Krasinski pose with the character Blue at the premiere of IF at the SVA Theatre in New York, on May 13.John Krasinski’s imaginary friends movie “IF” claimed the top spot at the box office this weekend according to studio estimates Sunday. Its $35 million North American debut was also a bit lower than some projections.
Paramount debuted the film, which cost a reported $110 million to produce, in 4,041 locations in North America. Internationally, it earned an estimated $20 million from 56 markets, adding up to a $55 million global debut. “IF” got middling reviews from critics , but, as with “Elemental,” audiences gave it a solid A CinemaScore this weekend. The studio considers it a successful debut and is optimistic about its longevity as summer actually begins for school age children.
But there also hasn’t been a major movie moment akin to last year’s “The Super Mario Bros. Movie,” “Barbie” or “Oppenheimer” in quite some time. Last year on this weekend “Fast X” opened to over $60 million. The Amy Winehouse biopic “ Back to Black “ opened in North America to an estimated $2.9 million from 2,010 screens.
Film Summer Movie Debut Spot Family Box Chris Aronson Phoebe Waller-Bridge Cinemascore
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