NEW YORK (AP) — Farm equipment maker John Deere says it will no longer sponsor “social or cultural awareness” events, becoming the latest major U.S. company ...
NEW YORK — Farm equipment maker John Deere says it will no longer sponsor “social or cultural awareness ” events, becoming the latest major U.S. company to distance itself from diversity and inclusion measures after being targeted by conservative backlash ., John Deere also said it would audit all training materials “to ensure the absence of socially-motivated messages” in compliance with federal and local laws. It did not specify what those messages would include.
Tractor Supply took that more aggressive approach last month. In a June 27 announcement, the Brentwood, Tennessee, company pledged toJohn Deere's move has faced similar pushback. Eric Bloem, vice president of programs and corporate advocacy at the Human Rights Campaign, called the announcement “disappointing” and “a direct result of a coordinated attack by far-right extremists on American business.
John Deere and Tractor Supply are not isolated incidents. While the companies' responses differed, both arrive amid a wider backdrop of conservative backlash that has been The move, in turn, triggered a backlash among LinkedIn users, some calling it “backward” and “shameful.” Others replied that they were planning to cancel their SHRM memberships.
The U.S. is also in a fraught presidential election year, with bubbling conversations about the prospect of Project 2025 — a term for the Heritage Foundation’s nearly 1,000-page handbook for the next Republican administration, which has become a cudgel Democrats are wielding against former President Donald Trump.
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