Jimmy Choo, the luxury footwear brand owned by Capri Holdings, has tapped Mi-Yeon Cho, a member of the K-pop group (G)I-dle, as its latest global brand ambassador.
With more than 4.4 million followers on Instagram, Cho has amassed a loyal following for her fashion styles. Her dedicated fan account shows that she has been dressed by top brands such as Prada, Bottega Veneta, Burberry, Fendi, and Dolce & Gabbana.
The Asian market has been a top priority for Jimmy Choo in recent years. As of 2023, the brand operates 35 stores in Greater China, 16 stores in South Korea, and 45 stores in Japan, representing 44 percent of its global retail footprint.arguably one of the most fashionable Japanese anime series in history.
“These projects celebrate Jimmy Choo’s inherent connection to celebrity and creative talent. The appointment of Mi-Yeon as our global brand ambassador is an exciting milestone for us adding another layer to our brand affinity in the region,” she added.
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