Jil Sander will show as a special guest at upcoming Pitti Uomo.
MILAN — Jil Sander will show its fall 2020 men’s wear collection in Florence as special guest of the upcoming Pitti Uomo, running Jan. 7 to 10.
“For us, showing in Florence is both an honor and a completion,” the designers said in a statement. “We first met in Florence, and never imagined that we would be back here together showing at Pitti Uomo. This opportunity is a truly special one, and we look forward to contributing to the legacy of this city and Pitti Uomo.”
Lucie and Luke Meier’s inaugural men’s runway show for the brand was staged in the Parisian Hôtel Salomon de Rothschild venue last January. Previously, the couple, who took on the creative helm at Jil Sander in April 2017, experimented with the coed format in Milan and men’s presentations in the City of Light.
It is understood this is just the first announcement Pitti Uomo organizers will make to build up the hype around the 97th edition of the international trade show.
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