Renzo Rosso has appointed one of his longtime and highly trusted executives to lead Jil Sander after the acquisition in March.
he was planning to further develop Jil Sander’s management structure, and that he was eyeing an increased focus on merchandising and on technology. In particular, the goal is to digitize the company.
On that occasion, Rosso, one of the few Italian entrepreneurs who has openly spoken of building a fashion conglomerate, enthused about Jil Sander. “Day after day, I marvel at how beautiful, clean and sophisticated is this product, and I have a beautiful rapport with [creative directors] Luke and Lucie [Meier],” said Rosso, who from early on has underscored that he does not want to change the creative direction of the brand.
As per the most recent results available, in the financial year ended Feb. 28, 2019, Jil Sander’s revenues totaled 11.3 billion yen, or $104 million. Rosso is hoping to open a temporary Jil Sander store in New York’s SoHo with a new concept conceived a year and a half ago. By the end of the year, he is set on opening Jil Sander stores in New York, responding to a strong online demand for the brand from the U.S., and Shanghai.
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