“That’s comedy: wasting people’s time with real bravado. You can’t be shy about it.”
As good as the joke ended up being, it wasn’t initially clear to him that it should be…a movie. Over the years, Seinfeld would joke about the prospect of the film with one of the cowriters, Spike Feresten, who was an early believer. Another cowriter, Andy Robin, suggested making the movie like The Right Stuff, except set in the cereal world. That idea tickled Seinfeld, so along with another cowriter, Barry Marder, they all started writing it.
Was there anything you were nervous to direct? When I’ve talked to other directors, the general consensus is crowd scenes are the trickiest, and you have a pretty big one towards the end, which features all kinds of food mascots in a parody of a recent historical event. The crowd scene was the worst for me. That was the most tension. I remember walking into that set in Irvine and thinking, “I have no idea how to do this.
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