Jeremy Reitman, CEO of Reitmans, has died

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Jeremy Reitman, CEO of Reitmans, has died
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The company, which operates 587 stores across Canada, shared the news Sunday.

When he took control, the company was growing, from 854 stores in 2004 to 968 in 2011. Today, there are 587.

Five separate banners remain, including Reitmans, Penningtons and Addition Elle, the latter two brands focused on the plus-size market.With an eye to the rise of Lululemon and the “athleisure wear” trend, Reitman also led the company’s foray into the activewear market with the launch of its Hyba line. There were briefly standalone Hyba stores, but now the clothes are sold online and in Reitmans locations.

“Reitmans: One. Haute Couture: Zero,” one of the two judges would inevitably say, before explaining that the company’s clothes are “designed for real life.”

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