Jennifer Salke says Amazon isn't in volume business (but wants more Fleabag)
Much of the discussion about the growing competition in the streaming space has centered on how it will impact Netflix, but TV press lobbed a question at Amazon Studios chief Jennifer Salke about how the changing landscape is affecting her business.
The Amazon Studios business, Salke explained, is unlike many of its streaming competitors because of its function as an add-on for Prime customers. "We have a very unique business in the sense that our entire north star is to entertain and delight Prime customers all over the world, so there's a different strategy there," she told the Television Critics Association on Saturday. "We will curate shows to bring to that global, diverse audience.
Salke also distinguished Amazon from Netflix by explaining that despite the other company's increased disclosure of selective viewership data, that's not part of her plan. "We talk about this all the time," she said. "I came from the network business, as did all of us, where you're used to being able to go out talk about success in viewership numbers. Our company doesn't embrace that strategy.
Co-head of TV and COO Albert Cheng chimed in, explaining that while they don't share "absolute numbers" with creative partners, they have other ways to talk about the response to programming. "We get together with them around a table and walk them through how it has performed." Prime has given Amazon Studios access to more than 100 million subscribers in over 200 territories around the world. A little more than a year into her tenure at the business, Salke is starting to make her mark on the service, with Amazon unfurling announcement after announcement during the company's Saturday morning TCA appearance, including deals with
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