See inside jlo's shoe line for dsw_us.
Jennifer Lopez has always had a special thing for shoes, which goes back to when she was growing up in the Bronx.
Lopez recalled an “aha” moment that occurred 20 years ago that crystallized her connection to footwear. She was in Europe on tour promoting her first album, “On the Six,” and she was jet lagged and in a big hotel room by herself. She walked into the other room of her suite, and she was “kind of marveling how I wound up here in this beautiful hotel room” and they had her wardrobe set up with all these shoes on the floor. “Oh my God, this happened. This was the girl with the hole in the shoes.
For spring, she will introduce footwear, and will later add jewelry and handbags. “I couldn’t ask for a better partner [in Camuto and DSW]. For me, everything that I get involved with is about that, it’s about bringing quality. Everything I put my name on is something that looks like I would wear it myself,” Lopez said.
Asked if she had some ideas that couldn’t be done at affordable prices, she said, “Yes, of course. You aim really, really high, and they say, ‘Whoa, that really doesn’t fit in, we can’t do that.’ But I have to say Camuto and DSW, they’re really able to deliver the styles though, even if we can’t give you the authentic, whatever it is. The crystal we get is beautiful, shiny crystal. Whatever the skins are, they feel luxurious. They look beautiful. I’m really happy with what it is.
Lopez said this is a long-term deal, and beyond footwear, handbags and jewelry doesn’t foresee adding additional products for now. “I think we have our hands full for now. I wanted to start in a place where I really was proud not just of the style of it, but the quality of it, and the comfort of it. And I am. I want to take it step by step. Making sure everything we put out everybody is happy with,” she said.
Simon Nankervis, chief executive officer of the Camuto Group, confirmed that Lopez was intimately involved in every aspect of the collection “from initial concepts, sketching, prototype, to final sample and marketing.”
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