Studio mogul Jeffrey Katzenberg and tech veteran Meg Whitman said Quibi will launch April 6, 2020. The name stands for 'quick bites' of video.
But Quibi executives said they don’t see themselves directly competing with Netflix or YouTube. Katzenberg said Quibi is giving creatives a much bigger budget than what some YouTube creators are working with. Quibi executives said they are building content specifically for the mobile phone, whereas many users of streaming services such as Netflix watch content on larger screens.
Jason E. Squire, professor at the USC School of Cinematic Arts, says the focus on mobile viewing makes Quibi unique to its competitors, calling it a “daring, revolutionary approach to the streaming Olympics.” Indeed, more American adults are spending more time on their mobile devices than with traditional TVs, according to aThe firm said this year is the tipping point, pushed by the increasing amount of shows and movies available on streaming services.
Whitman has had a long career in tech in the Bay Area, leading companies including HP and EBay. But she said Quibi made the decision to build its engineering team in Southern California to be closer to Hollywood’s creative community.
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