Jeep Enlists Derek And Hannah Jeter To Star In World Series Grand Wagoneer Spot | Carscoops carscoops ⬇️
Famed tennis player, fashion model, and TV host Hannah Jeter and her husband, hall-of-fame New York Yankees short stop Derek Jeter, have signed an agreement to be long-term spokespeople for the Jeep Grand Wagoneer.
The first fruits of this collaboration will be broadcast in a 60-second launch spot called “Eyes Wide Open” that will debut during the first gameShorter 30- and 15-second versions of the ad will subsequently run across multiple media platforms, including on TV, on social media, and digital media platforms. Still ads based on the same concept will also run in printed media.Family is one of the big themes running through the video, because of the Grand Wagoneer’s scale.
“Family means everything to both Hannah and me,” said Derek Jeter. “Valuing the time we spend together and working to achieve the goals we set together are critically important, and those are priorities that have been imprinted on me from the example my parents set. I was raised in a city not far from where the Grand Wagoneer is built in Michigan, and this partnership means a lot to me to tap into that rich history and share it with our children.”is indicative of that success.
“Wagoneer is steeped in American history, technology, and sophistication, that supports our customers’ active lifestyle” said Jim Morrison, senior vice president and head of. “The Grand Wagoneer Obsidian driven by Derek and Hannah Jeter, embodies American authenticity with an interior that has artisan levels of craftsmanship. And with the all-new Hurricane Twin Turbo 510 engine, delivering 510 horsepower [380 kW/517 PS] and 500 lb.-ft.
You can watch the full 60-second spot, which was created in partnership with the Highdive agency in Chicago, above.