Bill Murray’s exploits with Punxsutawney Phil in Jeep’s Super Bowl spot earned top honors in USA TODAY’s Ad Meter.
Francois said he realized"a few months ago" that Super Bowl Sunday would fall on Groundhog Day. Soon, the idea for the spot had crystalized. So he reached out to Murray. And then... nothing.Francois said he had watched YouTube videos of interviews with director Sofia Coppola, in which she said it took her a year to secure Murray's participation in"Lost In Translation." But Francois didn't have a year. He had weeks.
Murray eventually got back to him and — more importantly — agreed to reprise his iconic role of Phil Connors from the 1993 film"Groundhog Day." So Jeep, in consultation with its ad agency Highdive, got to work. Francois said it was all worth it because of Murray, whom he believes is a perfect embodiment of what Jeep represents.
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