Jay-Z solidifies his No. 1 spot on the Hip-Hop’s Wealthiest Artists list as KanyeWest slips from the billionaire's club.
Greenburg writes that overall the top five hip-hop acts are worth a combined estimate of $3.8 billion, with the list toppers’ combined net worth rising 20% from a pre-pandemic total of $3.17 billion. Coming in at No. 1 is Jay-Z, whose fortune Greenburg estimates has increased to a personal-best $1.5 billion thanks to a diversified portfolio that includes investments in everything from music to real estate, spirits and startups including Rihanna’s wildly successful Savage X Fenty brand.
The news was not as great for Ye, whose billionaire status was cut in half after the loss of a lucrative Adidas deal and a raft of other marketing and branding deals over the past few weeks. West still came in at No. 3 this time around thanks to his 5% stake in ex-wife Kim Kardashian’s lucrative Skims shapewear line and the rights to his master recordings and music publishing.
Greenburg said that he could not reach anyone who could agree on the current value of Ye’s Yeezy brand, “but there’s a consensus it’s still worth a lot more than nothing,” adding that “West could be headed for a cash crunch if he continues his current trajectory, potentially forcing him to sell or take out loans against his major assets.”
The biggest surprise on the list was the new No. 4: Bay Area rapper Gilbert “Berner” Milam, whose 30% stake in the Cookies cannabis empire — which sells 70 weed strains and thousands of marijuana-related products in 48 stores in 7 countries and 20 U.S. states — is the foundation of his fortune.
Greenburg also noted that paperwork from Dre’s recent divorce revealed his net worth to be in the $450 million range before the first half of a $100 million settlement to his ex-wife. The writer said he tabulated the figures by combining his decade-plus of experience covering the business of hip-hop along with valuing every known asset and liability in each artist’s portfolio and tapping a “wide range” of sources in the music industry, including managers, lawyers and the artists themselves.
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