James Charles on ‘Instant Influencer’: ‘Blend, but Don’t Blend In’

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James Charles on ‘Instant Influencer’: ‘Blend, but Don’t Blend In’
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.JamesCharles is on the hunt for the next beauty influencer, but what will happen once he finds him or her?

James Charles is on the hunt for the next beauty influencer, but what will happen once he finds him or her?

“Being an influencer, you really are a jack of all trades,” Charles said via phone this week. “A lot of the challenges focus on personality and being a shining star on-camera and off-camera to your fellow contestants. Everybody wants to be an influencer, so it’s about how you can stand out. It’s about selling product and how you work well with others. It’s a huge mix of everything, and the challenges tune into all those skills.

“We are thrilled to be the go-to resource for contestants throughout the show as well as for our guests across our app, our site and eventually across our stores as we begin to welcome everyone safely back to Ulta Beauty,” said Haus.

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