Swiss watchmaker Jaeger-LeCoultre is reminding audiences of timekeeping's origins, deploying a presentation rooted in horology and defined by movements of the sky.
The presentation explores notions of time and space through a number of immersive multi-media installations spotlighting the impetus of the company’s luxury watches.
Founder Antoine LeCoultre selected the Swiss Vallée de Joux as the brand’s home base in 1833. One facet it has maintained over time is its incredibly clear skies, which allow viewers to witness the stars with great clarity, pondering the galaxy’s inner workings, as Jaeger-LeCoultre has since its own inception.
Global citizens can also expect to revel in the magic of exclusive, celestially-inspired cocktail artistry as part of the mobile experience, courtesy of mixologist Matthias Giroud. The Stellar Odyssey exhibit is stopped in mainland China for the next two weeks.Luxury is witnessing a notable resurgence of astrologically-associated experiences and wear .
Of course, the brand is also taking its traveling exhibition as an opportunity to showcase new celestially-inspired timepieces like the Polaris Perpetual Calendar situated in a 42-mm stainless steel case, graduated blue lacquered dial featuring four counters with contrasting textures and worn by actor and friend of the house Benedict Cumberbatch in May marketing .
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