Trump’s family and allies are getting personal with donors, dishing out morsels about life in the White House
At a mid-August fundraiser in Jackson Hole, Wyo., Ivanka Trump was asked to name the personality traits she inherited most from her parents.
The goal: lean on the celebrity status of the sprawling Trump clan, and even well-known aides, to make donors feel like they are part of the show — and deeply committed to winning the president four more seasons. By signing up you agree to receive email newsletters or alerts from POLITICO. You can unsubscribe at any time.
“This is a very low-cost way to make a big donor feel special,” said Tammy Vigil, an associate professor of communication at Boston University, who studies political campaigns and persuasion. “The idea is to make people feel like they have the inside scoop. You could think of it as being akin to spending the night in the Lincoln Bedroom, which donors used to get to do.”
But at other recent events, Jared Kushner has detailed his battleground plans for the 2020 election including the way he intends to keep a close eye on the campaign spending.
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