Ivan Guzenko's stories.
How did advertising become a profit engine for the company, and what lessons can other businesses learn from this development?Ad tech players are diversifying their solutions with extended martech functionalities and collaborating with other tech vendors.
Brands and media companies must recognize that XR is becoming an integral part of media consumption.As companies actively embrace extended AI capabilities, we are witnessing a shift in the paradigm of what’s possible and what’s not possible for AI in advertising.
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