ITV Mulls ‘Feasibility’ of ‘Love Island,’ Competing with Netflix & Insurance Woes
’s director of television Kevin Lygo has said the U.K. commercial broadcaster will need to “up its game” to keep audiences engaged and away from the lure of content-rich streaming giants such as Netflix and Disney Plus.
Lygo also cast the first signs of doubt as to this summer’s edition of “Love Island,” which traditionally airs on ITV2 in June and July. As revealed byfor the program, and shifting its air date to August and September. ITV will “make a decision in the proper way quite soon” but “it affects a lot of people and there’s a big commercial impact for us.” Lygo also revealed that the team looked at doing “Love Island” in Cornwall, a scenic coastal region in western England, made popular in recent years by BBC drama “Poldark.”
“We are looking to definitely do it,” said Rawcliffe. “We’ll probably do it with or without an audience, and we’ll get the casting right.” Lygo also didn’t hold back in discussing the insurance pitfalls faced by U.K. producers and broadcasters looking to get cameras rolling again in the coming months.
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