The British-Canadian director of Milan's Brera Gallery was hired in 2015 after the Italian government launched reforms that for the first time brought in foreign museum directors. His eight-year tenure is ending as Premier Giorgia Meloni's right-wing...
Admirers have credited James Bradburne, a 67-year-old architect who has run five cultural institutions in five countries, with revolutionizing the museum that Napoleon intended to make “the Louvre of Italy” and fill with paintings from his Italian campaigns when he expanded his French empire.
Bradburne is making an international pitch to get global visitors to a virtual version of the Brera that goes beyond images of the artworks and makes participants stakeholders in the museum’s future, with access to periodic online meetings to discuss the institution’s direction. “I think putting museums at the service of the mass tourism is a crime,’’ Bradburne said. For him, BreraPlus represents a “return to sustainable tourism, a tourism that doesn’t require everyone taking low-cost flights.”
“If somebody came here who actually gets it, which is an open question, if somebody understands what, in fact, I have done, it’s completely sustainable,’’ Bradburne told The Associated Press. “In fact, it costs less” to keep the projects he oversaw in place than to remove them.
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