Italian cheesemakers microchip parmesan in bid to fight copycats

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Italian cheesemakers microchip parmesan in bid to fight copycats
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Competing manufacturers have for years produced cheaper imitations of Italy's parmigiano reggiano, a favored topping for pasta and salad.

A storage area for Parmesan cheese wheels is pictured at storehouse shelf at 4 Madonne Caseificio dell'Emilia dairy cooperative in Modena, Italy, February 16 2016.Now, the producers of parmigiano reggiano say they have innovated a way to prevent any pretenders from ripping off their product.

Under special protections designated by the European Union, parmigiano reggiano is the only kind of cheese which can be called parmesan within Europe and it must be made in a small part of northern Italy, including in the provinces of Parma and Reggio Emilia. In an e-mailed statement sent on Friday, Nicola Bertinelli, president of Consorzio Parmigiano Reggiano, told CBS News that"by being the first to incorporate these secure digital labels onto our cheese wheels, we can continue to ensure consumer safety."

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