As per Big Game tradition, one of the planet's biggest musical stars will be working 'for exposure' at this Sunday's Super Bowl halftime show
foot the bill, with help from sponsors like this year’s Apple Musicand Dr.
. Lady Gaga picked up a brief but potent 1000 percent bump in streams and album sales immediately after her 2017 show; Mary J. Blige, Dr. Dre, Snoop Dogg, Eminem, and Kendrick Lamar all saw smaller, but still very, increases in sales after last year’s show. Even without a new album to announce—or an actual, take-the-check-to-the-bank payday—
this Sunday is already gearing up to be a very successful day for Rihanna and all her associated brands.
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