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and can be consistently relied upon to attract an audience–an increasingly rare capability on TV.
Given the rights increases other sports have seen, ranging from 18% to 363%, massive increases are a near certainty for NFL. What VIP thinks certainly can be anticipated is increased competition between Verizon and Amazon for Verizon’s existing digital rights package. Amazon may well offer an additional premium to make the digital package available across all devices, including TVs, or to revert the deal back to its 2013-17 incarnation, when it was exclusive to Verizon subscribers.will enter a bidding war for the rights to it. With the current package priced at $1.
Amazon would find Sunday Ticket a very attractive proposition, as it would open up the possibility of selling merchandise in-game for dozens of teams a week, versus the two it currently has access to. To that end, Sunday Ticket could end up heavily subsidized by Amazon in an effort to reach the maximum possible audience, something Amazon has proven it is willing to do with its Prime product in an effort to ultimately drive up spending on the platform.
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