Store exec says: ‘We know our customers wait all year long for their favorite fall flavors’
It’s August, and thermometer readings are rising to 90-something degrees in many parts of the country.
In Irving, Texas, the headquarters of 7-Eleven, the weather forecasters are predicting another 105-degree day today, warming to 107 by Thursday. Nevertheless, the convenience store juggernaut is boldly rolling out its version of the autumn favorite — the Pumpkin Spice Latte. “We know our customers wait all year long for their favorite fall flavors … so we decided to break out the pumpkin a little bit early this year,” said Dennis Phelps, a 7-Eleven senior vice president, in announcing the calendar-busting move. “It may not quitelike fall outside yet, but it sure can taste like fall as we enjoy the first Pumpkin Spice Latte of the season.”
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