The introduction of streaming has massively altered the playing field for sports rights.
Let's say you want to watch the entire upcoming NFL season. You'll need to subscribe to quite a few platforms to even come close.compete for pricey media rights deals. The reason: Sports content is highly desired by media companies looking to gain access to massive audiences of loyal viewers. That allows sports leagues to bid up the price of rights in negotiations.
Various networks within the cable bundle frequently fought over the rights to air certain games, as it helped boost viewership as well as affiliate fees, or fees pay-TV providers give network owners to carry their channels. To that point, the industry has seen more à la carte deals with streamers amid the leagues' push for diversification.On the surface, the moves seem like a win-win for both streamers and sports leagues.
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