It's harder than it seems to get us to make good money choices

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It's harder than it seems to get us to make good money choices
Jialan WangCredit CardsRetirement Plan
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Financial 'nudges' meant to encourage better financial habits often appear to work at first, but recent studies show that some aren't as effective as...

A popular way to help people with their finances is by gently prodding them to make better decisions.

"Nudges are not a panacea," Jialan Wang, an associate professor of finance at the University of Illinois Urbana-Champaign, told Yahoo Finance. "But that doesn't mean that a smartly designed nudge can't help people on average."Financial"nudges" appear to work at first, but a handful of recent studies show that some aren't nearly as effective as promised in the long term.

At the outset, the results seemed promising. More people signed up for the automatic fixed amount payment if they were not offered a minimum payment option. But after seven months, it became clear that the fixed-amount crowd didn't fare much better. The legislation followed research similar to that of James Choi, a professor of finance at the Yale School of Management. In 2002, he and his colleagues published one of the first papers showing that auto-enrollment had a big effect on 401 participation rates and contribution rates. This year, Choi and his co-authors revisited those findings.

"You're gonna start off back at square one," Choi said. "It is a big part of the story of why auto-escalation in the job environment that Americans live in not having as big of an effect as we thought initially." "Any sort of nudges for savings may not have that big of an effect for high-income people," Choukhmane said, "because all they're going to do is shift money from one account to the other rather than really change their spending patterns."So why don't financial nudges work as intended? It's not like people want to stay in debt or not save for retirement.

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