How Color Wow's simple shampoo formula can be the key to gorgeous healthy hair.
The editors at Yahoo Lifestyle are committed to finding you the best products at the best prices. At times, we may receive a share from purchases made via links on this page.So naturally, we tend to choose shampoos that promise to deliver our dream hair. But, packed with everything from smoothing silicones and conditioning agents to thickening resins and luxurious oils, it turns out those amped up formulas could be doing more harm than good.
“We didn’t put more ingredients in, we took ingredients that cause dullness and build-up out,” Dr. Joe Cincotta, Ph.D., Director of Research & Development at Color Wow tells Yahoo Lifestyle.
Color Wow’s minimalist formula could easily be the key to shiny hair and a healthy scalp, and Amazon customers, including those who don’t color their hair, are taking note.
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