Get your groove on!
It’s a sexier story at Flannels. Outré minis from celebrity-approved, Y2K-inspired brand Poster Girl have been selling like hotcakes, while Roberta Einer’s spliced knitted dresses have been a hit, too. Dress sales on the whole are up 230 per cent, as Flannels’s womenswear head of elevation Emma Ilori has noticed a shift in the way people are shopping for partywear. “They are seeking joyful dressing for their wardrobe and ultimately want to feel good again,” she says.
Net-a-Porter shoppers, on the other hand, are suckers for sparkle. One scroll of its vast dress offering reveals sequins and glitter galore, so it comes as no surprise that Isabel Marant’s now sold-out embellished Garetha minidress was one of January’s most coveted pieces. It’s not just new-season pieces that people are keen to get their hands on: resale sites like Vestiaire Collective have witnessed the out-of-season partywear boom. Vestiaire credits the second season of HBO’s fashion-filledas the catalyst for a spike in party-centric trends.
On the footwear front, Net-a-Porter consumers have been buying Amina Muaddi’s sculptural heels, particularly her iridescent Gilda mules and Ami PVC and metallic leather pumps. Manolo Blahnik’s classic heels, such as the signature Hangisis style, have been popular as well.According to Liane, “fun” footwear has been trending at Matches Fashion, while searches for heels have spiked 156 per cent at Flannels. Showstopper shoes from Jimmy Choo and Versace have tempted shoppers out of Uggs .
There’s more to come on the partywear front. Liane promises amazing capsules from brands including Taller Marmo, Common Hours, Germanier, 16Arlington and Bernadette arriving at Matches Fashion soon. Look out for the
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