In our share-first world, if influencers could no longer share images that were created in a way that harmed nature, they would likely simply stop and focus their efforts on more environmentally sound photo ops that they can still monetize.
on fragile geothermal features in search of the perfect selfie. While tourists and photographers have long sought the perfect backdrop to their vacation or naturalistic imagery, social media’s globalization and professionalization of amateur photography has led to chaotic free-for-alls of influencers and would-be influencers treating nature as merely a sacrificial backdrop to be exploited in the pursuit of fame and fortune, rather than an escape from the digital world to be enjoyed.
Most importantly, the lack of a global audience or ready monetization meant there was little incentive for the average person to venture out into nature exclusively to capture the perfect photograph. One possibility might be to create virtual geofences around sensitive areas of natural spaces that are enforced by the major social media platforms. Any image with GPS coordinates suggesting it was taken within a restricted area would be blocked from upload.
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