.SelenaGomez has transformed her distaste for social media into a beauty line.
Selena Gomez Has Transformed Her Distaste for Social Media Into a Beauty Lineannounced what's starting to seem like a rite of passage for pop stars: She—like Rihanna, Kesha, Lady Gaga, and Ariana Grande before her—is launching her own beauty line.
But this isn't just any celebrity beauty line—or at least Gomez and Sephora are hoping it won't be. The line was two years in the making, Gomez said, because it's"important" to her to"make a brand where you feel comfortable." Addressing her fans, she added:"I want your help to build the brand because I want it to be real [with] real stories and real people and just a place where people can feel like they’re in a community.
That might sound ambitious, but it's nothing compared to what the brand itself is promising."Rare Beauty will challenge society’s definition of beauty that impacts our self worth," its CEO, Scott Friedman, told."It’s time to stop comparing and to start embracing our own uniqueness. Everyone is different—and that’s a good thing.
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