Is Lady Gaga Launching the Goop of 'Kindness'?

Looks like LadyGaga has pretty big plans for the concept of 'kindness.'

through their Born This Way Foundation. The tome will collect over 50 inspiring stories, as well as direct advice from Gaga herself. is the embodiment of the everyday acts of kindness that uplift communities and instill a sense of hope in each of us,” Gaga told. “If these stories inspire one act of kindness, then we’ve accomplished our mission. We can’t do it alone, and here is a book that shows we aren’t.

So is Gaga ready to ramp up the concept of"kindness" beyond just an occasionally updated website? With a music video constructed around the idea and a new book on the way, well, maybe? Sure, it's kind of a weird idea to build up an entire organization around"kindness," but look at Gwyneth Paltrow'sa for-profit enterprise, whereas Gaga's Channel Kindness brand is run through her non-profit. Basically, she's just doing it out of the, well, kindness of her own heart.

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